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See if other sites that appear in the queries you are targeting have rich snippets.Just because you have structured data, it doesn’t mean your SERP listings will show rich snippets. Review page quality with a critical eye.Check the nested structure data to make sure your structured data is being seen.Here are five ways to optimize your rich snippets.
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However, the truth is that rich snippets draw more attention and, thus, draw more clicks. Other factors, like titles and meta descriptions, still have an impact. Rich snippets aren’t the only thing that can increase your organic traffic and CTR. These rich snippets will help you immediately rank better and may assist in increasing organic views - which helps boost your SEO ranking in the long run. While not every type of rich snippet can increase your traffic or CTR, they are helpful in getting noticed on SERPs. Google likely won't always be dependent on structured data but for now, it’s important to add it. This number will likely increase as more users by home assistants like Google Home and Amazon Echo. Over 41% of adults and more than half of teens reported using voice search on a daily basis. And more and more people are using voice search. However, featured snippets do have some value - research has shown that voice search assistants (like Google Home) use featured snippets for some of their answers. The CTR for the top result when it is a featured snippet is only 8.6%, whereas the CTR for the first result that wasn’t a featured snippet was 26%, on average. Digital marketing veteran Glenn Gabe estimates that Google has likely added more than 100 million new and unique featured snippets from the web that cover information across hundreds of different topics, from science to marketing.Ī few studies have shown that featured snippets took traffic away from sites because it gave users information right on the SERPs. Google, however, provides video-structured markup you can use for native videos.īesides things like reviews and visual previews, Google also pulls content from pages that users can read without even having to click on the search result. Structured data is also used to create previews (with the length) for videos, though the ones shown in the above screenshot were automatically put into place by Google since they own YouTube. In this screenshot, the information below the URL (along with the image) are rich snippets served from structured data. There are dozens of different types of structured data, including average reviews, cooking temperature and time, and even a featured image pulled from the page. A website administrator inserts “structured data” into their pages, which gives search engines categorical information about a page. Put simply, rich snippets are additional pieces of information about a search result that are included on SERPs. According to Search Engine Land, studies have shown click-through rates (CTR) to increase up to four times when rich snippets appear, along with huge increases in website traffic. No matter where you’re appearing in search results, including these in your site is beneficial, as you may appear higher in some SERPs than others. While over time this may increase to include more results, there is a correlation between high search engine results page (SERP) position and having a rich snippet result. According to research by Ahrefs, 99.58% of featured pages that have snippets already rank in the top 10 of Google Search.